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© hyperTOUCH 2010
hyperTOUCH
how it works
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hyperTOUCH uses an 'interaction' with either 2D bar codes or NFC tags as the trigger to launch the campaign.
The user either waves their phone close to the tag, or captures the bar code with their phone's camera.
This quick and simple interaction triggers the hyperTOUCH platform to execute the campaign.

The hyperTOUCH platform automatically generates the 2D bar code graphic and/or the embedded NFC code as the campaign is created.
No knowledge of these technologies is required by the campaign manager nor by the end user.
hyperTOUCH is future-proofed; it is agnostic of the trigger and can respond to all appropriate ‘interaction events’, e.g. short codes.
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Triggered by an 'interaction event' with a mobile phone and a 2D bar code or NFC tag, a campaign is launched on the hyperTOUCH platform, logged, and delivered to the phone.
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what is hyperTOUCH
how hyperTOUCH works
hyperTOUCH services
hyperTOUCH in action
get a reader for your phone
about us
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The hyperTOUCH solution allows Campaign Managers to make full use of any media type (i.e. Posters, CD Cases & Magazines, etc.) as well as making full use of all campaign types available including: hosted URL pages, SMS, email, immediate divert to link, immediate divert to content, or any combination of these.
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about us
contact us
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2D bar codes and NFC tages are easy to use, flexible, dynamic and measureable.
They are a significantly different means for advertisers to connect with individual consumers and for consumers to access content.
hyperTOUCH enables these connections uniquely; they can be carefully targeted to a particular consumer group profiled by age range, gender or location.
hyperTOUCH reporting can let the Campaign Manager know the profile of who's receiving the campaign media.
2D bar codes 'enliven' static media and make it quantifiable:
Print becomes interactive!
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