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from One-to-Many to One-to-One
hyperTOUCH 2010
hyperTOUCH
in action
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hyperTOUCH in action
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A City Council wants to get the young people out and about constructively during the summer months. They want them to explore and discover the amenities, parks and buildings of locale. The plan is to organize a treasure hunt. The prize being a fantastic new mobile phone to the winner each day.


The game play is to be dynamic and exciting. The City Council want to track its performance and popularity during each day and they want to change it every day for a month without having to reprint or re-distribute any new material. They also want it to appeal to the gadget-savvy youth.


Using the hyperTOUCH campaign creator, the City Council create a 1000 NFC and 2D bar code campaign called GameOn. Selecting the external API function of hyperTOUCH, these TAGs and codes are attached to lamp posts close to points of note in the borough. Their location is noted and input into the hyperTOUCH platform. The City Council commission a leading treasure hunt organizer to design the game play for 30 different hunts.


The treasure hunt is entered into by touching one of the TAGs or scanning a bar code. This causes the hyperTOUCH platform to access the game play via the API. The game play engine delivers up a web page with some information about the current location and the clue for the next location. In this way the gamers will move around the sites. Based on a pre-defined rule, a winner will be determined and receive a winning notification. They can then retrieve their prize.
The Opportunity
A city council youth treasure hunt
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hyperTOUCH performance reports provide the City Council with information on the success of their treasure hunt campaign: e.g. locations visited and follow throughs by number and times.
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The Problem

The hyperTOUCH solution
The Result